musicto.com
musicto.com is where it all started. It’s been running since 2016, the oldest of our programs and the one everything else is built on.
While our other programs collect data and distribute information, musicto.com is where contact happens and strangers cooperate towards a shared goal.
We’ve found this to be a powerful tool against othering.
Outcome
Strangers stop being strangers.
Community members have stayed in each other’s homes across continents. Artists on opposite coasts have remixed each other’s music. vivaellipsis, a full-stack global agency, grew out of the community. So did the Global Emotions Project. So did this foundation.
The outcome of musicto.com is not playlists or music discovery. It’s what becomes possible when people get to know each other.
How it works
musicto.com attracts thousands of music lovers and artists every month. While they come for the music, they’re often surprised to find that it’s driven by a community. Entrance to the community is through the act of creating a collaborative playlist.
Creative collaboration is the core behaviour of the musicto community. The seemingly simple task of building a playlist together connects strangers across cultures, nations and generations. And those connections often lead to real-life relationships.
Results to date
Since 2016, musicto.com has published over 650 collaborative playlists created by people from 40+ countries. Since the start of 2026 alone, artists have submitted over 4,000 tracks, and the site has drawn over 45,000 visitors. The Global Emotions Project has received over 5,000 responses to date.
What funding accelerates
musicto.com is not an experiment. It’s an established program with a decade of proven results in combating othering. It’s also incredibly lean. Support for the program is about accelerating the outcomes it’s already delivering.
Developing the website would make it easier for artists and music lovers to find the community. Upgrading the community platform would help us make connections at scale. Investing in community management would help us do all of this more effectively.