Why musicto?

We hold a VISION of the world where people treat each other as fully human

We VALUE: Listening, Empathy, Curiosity, Kindness, Nuance, Collaboration, Creation, Sharing

Our current MISSION is to tackle the global problem of othering

musicto began in 2016 as a commercial playlist venture and has been reimagined twice: first into a global creative community, then into a registered 501(c)(3) foundation.

We survive because we would rather change our business model than change our values. We refuse to charge artists, refuse paid placement, and walk away from any revenue stream that compromises our integrity.

Because musicto has never been for sale, artists and music lovers around the world trust us with their attention. It’s that attention that enables us to do what we were built for: working with music to take on big human problems.